You can blame Mad Men, David Beckham, or even Zayn Malik, but nowadays men’s interest in fashion has been developing rapidly. It is mostly men now who are found looking more flashy and trendy with their newly-undercut hair, shiny branded watch, and even their flashy diamond earring(s). In 2013, trends and internet searches for “pocket squares” had been tripled. This shows that men have found their pleasure in enjoying how they dress and look, and will start to actually do something about it.

Men are basically simple creatures. If they want something done, they will do it right away, with the fastest way possible at the time. Unlike women, men do not take as much time in thinking about what they like and don’t. That is why online shopping is the best way of fashion shopping for men.

Online shopping for men has been more popular since around 2012. Even though the word “I need to try them on” was still repeatedly used against online shopping at the time, but by 2013, shopping for apparel and accessories had grown 19% to more than $54 billion, one fifth of it was men’s apparel.

There are various reasons why men feel more comfortable in online shopping for their needs in fashion. First is that online shopping provides the fastest way to buy the items they want without feeling uncomfortable pressures they usually do in retail stores, especially by the sales clerks. The second reason for why online shopping for men is more popular is that it has larger variety of choices from different websites, different e-commerce, and even different Instagram accounts. Next reason is that online shopping usually goes with more advice, both from the store owners and the customer services. The last and most popular reason for online shopping for men is that it provides easiest access. Fashion shopping for men has never been easier ever since online shopping emerged. Men are able to do online shopping as long as they are with a laptop or a phone, and nowadays, who doesn’t?

Fashion shopping for men usually focuses on apparels and accessories: suits, jackets, jeans, shoes, watches, hats, and coats. Unlike women’s, fashion for men is less in variety of styles, that is why in online fashion shopping, men also pay attention to the materials of the item. And with the advance of shipping and return policy of online shopping these days, fashion shopping for men has never been more appealing.